Why my platform just won’t grow?
OK, this desperate question is asked by many people.
No matter people from the agency or small business, I have heard so much.
So you are not alone if you are asking it. And I have some suggestions you may want to know.
KPIs
Yes, what KPI do you really care about is the first thing.
What do you want from social media?
Awareness? Community building? Sales or leads?
These are highly affecting how you engage with the platform, what messages you will need to convey through the media.
If you long for community building, but no interactive content, no interaction between your followers, people will leave. To make it worse, bombard those long for interaction with all the call-for-action selling content. You will see how fast people leave you, and never look back.
Content type and length
This matters, a lot.
I have been running a bookstagram account, and recently I started another one for a small experiment. I set a completely different character and tone for the experiment account. And the content type and length that works on the two accounts are different.
Completely different.
