Thoughts on brand development from Expansion of Japanese food culture
I stumbled on an article about Japanese Food Culture becoming a global cultural phenomenon, and how the Japanese government assisted the development. From that, I grouped out a few key points to share.
Japanese food culture
With a cuisine background that works closely with nature and seasons. Japanese food culture has a strong connection to sustainability. These key points make the culture beloved all over the world, becoming a global culture phenomenon.
Business development
From that, the Japanese government and their business owners not only take them as a chance to export their farm produce and food products. They also see it as a chance to export their culture and improve tourism.
From that, they create different experiences and culture-based tours for tourists to join and create memories to share. The government also created a clear examination scheme for the ability to create real traditional Japanese cuisine, opening for overseas chefs to join. To fully recreate the taste, the Japanese government decided to open up stores all over the globe to provide authentic Japanese products to chefs.
In 2023, there are 2,442 chefs over the globe have been accredited by the three-level examination scheme. And there are 4,995 stores all over the globe. The influence is so clear to be seen.