8 Key Points you must know to build the core value for your brand

Book Selector Wood
2 min readDec 18, 2023

Building core values for your brand involves identifying and defining the principles and beliefs that guide your actions, decisions, and overall behaviour. Here are some steps to help you develop core values for your brand.


Take the time to reflect on your personal beliefs, values, and priorities. Consider what matters most to you in both your personal and professional life. Think about the principles that you want to embody and the impact you want to have on others.

Define your purpose

Clarify your purpose or mission statement. Ask yourself why you do what you do and what you hope to achieve. Your core values should align with your purpose and reflect the reasons behind your actions.

Identify key principles

Identify a set of key principles or values that resonate with you. These could include honesty, integrity, excellence, empathy, creativity, authenticity, diversity, or any other values that you hold dear. Choose values that truly reflect who you are and what you stand for.

Prioritize your values

Once you have identified a list of values, prioritize them based on their importance to you. Determine which values you consider non-negotiable and would never compromise on.

Align actions with values



Book Selector Wood

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